Mana Tangata Whenua: National Guidelines for Sexual and Reproductive Health Promotion with Māori

To effectively deliver sexual and reproductive health promotion with Māori communities we developed a resource, Mana Tangata Whenua: National Guidelines for Sexual and Reproductive Health Promotion with Māori (2016).

ThMana Tangata Whenua: National Guidelines for Sexual and Reproductive Health Promotion with Māorie Guidelines were developed in response to requests from mainstream and Māori health organisations. They wanted information to enable them to plan and deliver sexual and reproductive health promotion services that resonate for Māori communities. These organisations thought they could do a better job of working with Māori communities but were not sure how to achieve that outcome.

Aim of Guidelines

The aim of the Guidelines is to assist sexual and reproductive health promoters to build relationships with Māori communities in order to undertake effective, community-responsive health promotion as this is interpreted in its broadest sense. This could mean consulting with Māori, interpreting Māori health data, planning a health promotion website, or developing a pamphlet. Strong relationships enable health promoters to engage Māori communities and individuals in meaningful dialogue, which is the basis for effective sexual and reproductive health promotion with Māori.

Pōhiri Model

The guidelines are based on the Pōhiri model which is derived from Māori values and protocols, and describes the characteristics of successful sexual and reproductive health promotion with Māori.

Download the Guidelines

You can download a copy of the Guidelines here (8MB).

Guidelines Training Video Series

To assist in the use of the Guidelines, we have developed a training video series as well as accompanying exercises, links and resources.

Video 1 – Introduction

Video 2 – Pōhiri element (Part 1)

Video 2 – Exercises, Links and Resources

Self-reflection exercise 1
Self-reflection #1: Pōhiri Element – Planning and relationship building
  • Have you heard of instances where organisations have engaged well with Māori communities?
  • What was it about the engagement that worked well?
  • Have you heard of instances where organisations have engaged poorly with Māori communities?
  • What can you learn from those experiences?

Self-reflection exercise 2
Self-reflection #2: Pōhiri Element – Information gathering and Initial contact
  • Can you identify your organisations core values, beliefs and understandings of sexual and reproductive health, and of Māori?
  • What are your own core values, beliefs and understandings of sexual and reproductive health, and of Māori?
  • Who can you ask regarding prior engagement between your organisation and the community?
  • Do you have access to report files and demographic information about the community held by your organisation?
  • Is there a Māori Health Unit attached to your local DHB or PHO? Find out who to contact there and make an appointment to go and see them – introduce yourself and start building a relationship.
  • Who could you ask to help you identify an appropriately skilled and experienced person to support you?
Links and Resources

Video 3 – Pōhiri element (Part 2)

Video 3 – Exercises, Links and Resources

Practice scenario 1 - Pōhiri Element

Along with other health promoters, you want to set up a sexual health information stall at the Koroneihana at Tūrangawaewae Marae. 

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups).  Brainstorm processes for planning and relationship building, in light of what you’ve learned regarding Information gathering, First contact, etc.  Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Practice scenario-Group Work 2 - Pōhiri Element

You want to work with a Wharekura (Māori-language immersion secondary school, Year 9-13), in a high deprivation area. Your manager has suggested an STI reduction focus in working with this particular community.

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups).  Brainstorm processes for planning and relationship building, in light of what you’ve learned regarding Information-gathering, First contact, etc.  Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Links and Resources

Video 4 – Harirū element

Video 4 – Exercises, Links and Resources

Practice scenario 1 - Harirū Element

Your organisation wants to develop a pamphlet about STI prevention.

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups).  Brainstorm processes for planning and relationship building, in light of what you’ve learned regarding Partnership building, Collaborative project planning, etc.  Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Practice scenario-Group work 2 - Harirū Element

Your organisation receives an invitation from INA HIV/AIDS to join the street appeal for World AIDS Day.

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups).  Brainstorm processes for planning and relationship building, in light of what you’ve learned regarding Partnership building, Collaborative project planning, etc.  Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Links and Resources

Video 5 – Hākari element

Video 5 – Exercises, Links and Resources

Practice scenario 1 - Hākari Element

Your organisation wants to develop a pamphlet about STI prevention.  

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups). Brainstorm processes for effective Implementation, in light of what you’ve learned regarding Māori models and frameworks, most appropriate people, health determinants, etc. Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Practice scenario-Group Work 2 - Hākari Element

You want to work with a Wharekura (Māori-language immersion secondary school, Year 9-13), in a high deprivation area. Your manager has suggested an STI reduction focus in working with this particular community.

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups). Brainstorm processes for effective Implementation, in light of what you’ve learned regarding Māori models and frameworks, most appropriate people, health determinants, etc. Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Links and Resources

Video 6 – Poroporoaki element

Video 6 – Exercises, Links and Resources

Practice scenario 1 - Poroporoaki Element

Along with other health promoters, you set up a sexual health information stall at the Koroneihana at Tūrangawaewae Marae.  

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups). Brainstorm processes for Evaluation and Ongoing relationship, in light of what you’ve learned regarding Accountability, Community and Organisational Transformation including health determinants, etc. Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Practice scenario 2 - Poroporoaki Element

Your organisation wants to develop a pamphlet about STI prevention.

Discuss how you would approach this scenario (if more than 6 people, break into smaller groups). Brainstorm processes for Evaluation and Ongoing relationship, in light of what you’ve learned regarding Accountability, Community and Organisational Transformation including health determinants, etc. Allow 20-30 minutes to do this work, then come back together. Each group does a presentation to the wider group on the processes they’ve come up with. Discuss challenges, issues and insights.

Links and Resources

Video 7 – Summary